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Discover the best shopping in Da Nang, from Han Market, Con Market and Son Tra Night Market to Vincom Plaza, Lotte Mart and GO! Da Nang, plus what to buy and how to haggle.
The Markets: Han Market and Con Market are the classic places for souvenirs, dried seafood, Vietnamese coffee, fabric, clothing and local snacks. Son Tra Night Market near the Dragon Bridge is best for evening street food and cheap gifts.
The Malls: Vincom Plaza, Lotte Mart and GO! Da Nang are your air-conditioned options for brands, groceries, cinema, daily supplies and fixed-price shopping.
What to Buy: The best things to buy in Da Nang include Vietnamese coffee, phin filters, dried mango, dried seafood, silk, tailored clothing, conical hats, ceramics and small handmade souvenirs.
The Rule: Haggle at markets, never at malls. At local markets, open around 50–60% of the first quoted price, keep it friendly, and be ready to walk away.
The best shopping in Da Nang is a mix of traditional markets and modern malls. If you want local color, bargaining, food stalls and souvenirs, go to Han Market, Con Market and Son Tra Night Market. If you want fixed prices, air-conditioning, groceries, cinema or international brands, go to Vincom Plaza, Lotte Mart or GO! Da Nang.
This mix is what makes Da Nang easy for first-time travelers. You can buy Vietnamese coffee and dried mango in the morning, eat a local lunch at a market food floor, escape the heat in a mall during the afternoon, then browse cheap gifts at a night market before the Dragon Bridge show.
Here is the answer-first version:
For most visitors, the perfect shopping route is simple: visit Han Market if you are short on time, visit Con Market if you care about food and local prices, and visit Son Tra Night Market if you want a fun evening near the river.
Malls are not where you find the most unique souvenirs, but they are incredibly useful. They are clean, cool, predictable and easy when you need sunscreen, snacks, medicine basics, supermarket goods, children’s supplies or a break from the heat.
The key is knowing which place matches your purpose. Do not go to a mall expecting to haggle for local souvenirs. Do not go to a traditional market expecting fixed prices and quiet aisles. Each shopping style has its own rhythm.
The classic Da Nang market decision is Han Market vs. Con Market.
Both are worth visiting, but they serve different travelers. Han Market is more central, more tourist-friendly and easier to combine with the Han River, Dragon Bridge area and city cafés. Con Market is larger, cheaper-feeling, more local and better for food.
If you only have one hour and want gifts, choose Han Market. If you want local energy and a memorable food stop, choose Con Market.
Han Market is the easiest market for most first-time visitors. It is central, compact and close to the Han River. You can pair it with Da Nang Cathedral, cafés, riverside walks or Dragon Bridge plans.
This is a good place to buy:
Han Market is also a common stop for travelers interested in quick tailoring. You can find ready-made áo dài, fabrics and fast garment services. But be realistic: Da Nang tailoring can be convenient for simple items, while Hoi An remains the stronger choice for serious multi-piece tailoring.
The main thing to remember is pricing. Han Market is used to foreign visitors, so first quotes may be high. Smile, bargain politely and compare across stalls before buying.
Con Market is the more local, chaotic and food-focused option. It is larger than Han Market and can feel more intense, but that is exactly why many travelers love it.
The biggest reason to visit Con Market is not only shopping. It is food.
This is where you can try local snacks, noodle dishes, sweet soups, pancakes, rice dishes and Da Nang-style bites in a busy market environment. The food floor and surrounding stalls give you one of the best-value eating experiences in the city.
Go to Con Market for:
Con Market is less polished than a mall and less tourist-simple than Han Market. But if you want to feel Da Nang’s daily rhythm, it is worth the effort.
Choose Han Market if you want:
Choose Con Market if you want:
The best answer is to visit both if you have time. Start with Han Market for gifts, then go to Con Market hungry.
After the traditional markets, Da Nang’s shopping scene continues into night markets, malls and supermarkets. These are useful for different reasons: evening atmosphere, fixed-price convenience, groceries, air-conditioning and family supplies.
Go here for: Evening street food, souvenirs, seafood snacks and a Dragon Bridge night.
Son Tra Night Market sits near the Dragon Bridge area on the east bank of the Han River. It usually opens from late afternoon or early evening and runs into the night, making it easy to combine with the Dragon Bridge fire show on Friday, Saturday or Sunday.
This is not the place for luxury shopping. It is best for:
The best plan is to arrive before the Dragon Bridge show, eat or browse, watch the show around 9 PM on a weekend night, then return for snacks or a final walk.
Because night markets are tourist-friendly, bargain gently for souvenirs. For food, prices may be more fixed, but it is still smart to ask before ordering.
Suggested internal link: Da Nang culture and Dragon Bridge guide
Go here for: Brands, cinema, cafés, air-conditioning and a polished city-mall experience.
Vincom Plaza Ngô Quyền is one of Da Nang’s main modern malls. It is useful when you want predictable shopping, restaurants, entertainment, cosmetics, fashion, supermarket-style convenience or a cinema break.
This is a good stop when the weather is too hot or rainy. It is also helpful for families because the environment is cleaner, cooler and easier to navigate than a crowded market.
Do not haggle here. Mall prices are fixed.
Go here for: Groceries, packaged snacks, daily supplies and practical shopping.
Lotte Mart Da Nang is excellent for travelers who want supermarket shopping. It is especially useful if you are staying in a serviced apartment, traveling with children, or buying packaged souvenirs that travel well.
Good things to buy at Lotte Mart:
For some travelers, Lotte Mart is less exciting than a traditional market, but it is more practical. It is also a good place to buy snacks with visible prices and no bargaining.
Go here for: Supermarket shopping, daily essentials, mall convenience and families.
GO! Da Nang is another practical mall and supermarket option. It is useful for groceries, household basics, affordable clothing, snacks and air-conditioned browsing. It also works well when you want to avoid bargaining completely.
This is the kind of place you visit not because it is romantic, but because it solves problems. Need water, sunscreen, snacks, laundry supplies, a simple meal or a break from the heat? GO! works.
Choose a market if you want:
Choose a mall if you want:
Both matter. Markets give you the travel memory. Malls make the trip easier.
The best things to buy in Da Nang are practical, lightweight and connected to Vietnamese culture. The goal is not to fill your suitcase with random souvenirs, but to bring home things you will actually use, eat, wear or gift.
Vietnamese coffee is the most useful souvenir for many travelers. Buy ground coffee, whole beans, coconut coffee mixes or local roasts. If you already enjoy Vietnamese coffee at breakfast, buy more than one small bag.
Coffee is light, easy to pack and usually survives flights well when sealed.
A phin filter is the small metal drip filter used to make traditional Vietnamese coffee. It is cheap, light and pairs perfectly with coffee as a gift.
Buy a few extras. They are easy to give away and do not take much space.
Dried mango, jackfruit, banana and other dried fruits are popular gifts. Buy sealed packages if you are flying internationally and check your destination country’s food import rules.
Da Nang and Central Vietnam are known for dried seafood products. These can be flavorful and very local, but they may smell strong and may not be allowed into every country. Buy carefully and choose sealed packaging.
Da Nang can handle simple tailoring, especially near Han Market and local shops. Simple dresses, áo dài, shirts or basic garments can be made quickly. For more complex wardrobes, go to Hoi An.
Silk scarves, lightweight shawls and fabric items are easy gifts. Check quality carefully because not everything labeled silk is pure silk.
4.1.7. Conical Hats
The nón lá, or Vietnamese conical hat, is iconic and inexpensive. It is beautiful for photos, but it can be awkward to pack. Buy it only if you have luggage space.
Ceramics can be lovely but heavier and more fragile. Choose small bowls, cups or decorative pieces if you have a safe way to pack them.
Packaged crackers, coconut candy, sesame snacks, coffee candy, dried fruit and local biscuits are easy gifts for coworkers or family.
Look for woven bags, embroidered items, postcards, magnets, small paintings or local craft-style products. Quality varies, so compare before buying.
Be careful with:
A good souvenir should make your life easier, not create airport stress.
Haggling in Da Nang markets should be friendly. It is not a battle. It is part of the rhythm.
Start simple. Ask, “How much?” Keep your tone light. Do not look too excited, even if you love the item.
If the quoted price feels inflated, start around 50–60% of the first price. This is not a fixed rule for every item, but it is a useful starting point in souvenir-heavy markets.
For example, if the first price is 300,000 VND, you might offer 150,000–180,000 VND.
The vendor may lower the price. You can raise yours slightly. Keep it polite and relaxed. If the final price feels fair to you, take it.
Do not fight over tiny amounts if the difference is small. A few thousand đồng may matter more to the seller than to your trip budget.
If the price is not right, smile and walk away. If there is room to negotiate, the vendor may call you back. If they do not, that may be the real bottom price or simply their choice.
The walk-away works best when you are genuinely willing to leave.
Yes, you can get clothes tailored in Da Nang, especially around Han Market and nearby tailoring shops. Da Nang works well for simple garments, quick áo dài, basic dresses, shirts or adjustments on a short timeline.
However, neighboring Hoi An remains Vietnam’s tailoring capital. For a simple garment, Da Nang is convenient. For a full wardrobe, multiple fittings, higher fabric choice and more serious tailoring, plan to do it in Hoi An.
Suggested internal link: Da Nang vs Hoi An guide
Many tourist guides send everyone to Han Market and stop there. Han Market is useful, central and convenient, but it is not the whole story.
The secret is Con Market’s food floor.
This is one of the best-value local food experiences in Da Nang. You can sit among shoppers, not only tourists, and eat a full local lunch for less than the price of a mall coffee. The food floor is busy, informal, noisy and full of energy. That is exactly the point.
Go to Con Market hungry.
Try local dishes, snacks, sweet soups, noodles or pancakes. Do not treat it as only a shopping stop. The food is the attraction.
This is also why Con Market belongs in a proper Da Nang food itinerary, not only a shopping guide.
Suggested internal link: Da Nang food guide
An Asia Mystika guide explains:
“The most regretted purchase we see is too little Vietnamese coffee, not too much. Guests buy one small bag ‘to try’, get home, fall in love with it, and can’t rebuy the same roast. Our standing advice: if you like it at breakfast, buy a kilo and a spare phin filter — coffee is light, vacuum-packed, flies well, and it’s the souvenir people actually finish.”
This is so true.
Many souvenirs sit on shelves. Coffee gets used. If you already know you like the flavor, buy enough. A sealed kilo of coffee is practical, giftable and easy to divide. Add a few phin filters and you have the most useful souvenir set from Vietnam.
In tourist-heavy market sections, the first price is often not the final price. Do not feel offended by it. It is part of the market system.
The more touristy the item, the more likely the first quote has room. T-shirts, bags, conical hats, magnets and souvenir coffee packs often allow negotiation. Food and fixed-price packaged goods may have less room.
Carry small notes before you enter a market.
Large notes such as 500,000 VND can be annoying for small purchases. They also increase the risk of zero-count mistakes. Keep smaller notes like 10,000, 20,000, 50,000 and 100,000 VND ready for snacks, coffee, small gifts and taxis.
This makes shopping smoother and helps you avoid overpaying by accident.
Han Market is best for central convenience, souvenirs and quick gifts. Con Market is best for size, local prices and its excellent cheap-eats floor. Son Tra Night Market is best for evening food and gifts near the Dragon Bridge.
The main tourist-friendly night market is Son Tra Night Market, located beside the Dragon Bridge on the east bank of the Han River. It opens from late afternoon or early evening and is easy to combine with the weekend fire show.
You can buy tailored clothing, Vietnamese coffee, phin filters, dried mango, dried seafood, silk, conical hats, ceramics, local snacks and small souvenirs in Da Nang. Markets are best for haggled bargains, while malls are best for fixed-price brands and groceries.
Yes, you can haggle politely at traditional markets, especially for souvenirs, clothing and bags. Start around 50–60% of the first quote, smile, move toward the middle and walk away if the price does not feel fair.
Han Market is better for easy gifts and a central location. Con Market is better for local atmosphere, cheaper-feeling prices and food. Visit Han for convenience and Con for the food floor.
Shopping in Da Nang is easy once you understand the split.
Go to Han Market for convenience, souvenirs, coffee, dried goods and quick tailoring. Go to Con Market for local atmosphere, cheaper-feeling prices and one of the best food-floor experiences in the city. Go to Son Tra Night Market for evening snacks and gifts near the Dragon Bridge. Use Vincom Plaza, Lotte Mart and GO! Da Nang for air-conditioning, fixed prices, groceries, brands and practical supplies.
The top three buys are simple: Vietnamese coffee, tailoring, and dried goods. Add a phin filter if you buy coffee. Carry small notes. Haggle politely at markets. Never haggle in malls. Start around 50–60% of the first market quote when it feels inflated, keep smiling and walk away if needed.
And most importantly, do not go to Con Market only to shop. Go hungry. The food floor is part of the experience.
Stop guessing what is worth carrying home.
If you want to save time and effort while traveling to Vietnam, contact Asia Mystika, a trusted tour agent in Vietnam. We can add a guided market-and-food walk to your Da Nang itinerary, with a local guide who knows the stalls, the fair prices, the best coffee buys and the food-floor dishes you should not miss.
Start planning with Asia Mystika’s Free & Easy Danang Hoian package, explore the Da Nang food guide, or time your evening with the Da Nang culture and Dragon Bridge guide.
